Customer Insight Resources

Better by experience

Customer Insight Resources was founded by Jane Woolley. 

Jane has 30 years' experience in the customer insight world - 10 years as an independent consultant, 14 years leading a corporate customer insight team at London Underground and 6 years at top-flight market research agency, BMRB International. As such, she has successfully handled most of the leadership, business, managerial, project and research challenges faced by today's customer insight teams and market research agencies. 

Jane has a particular expertise in defining and implementing corporate customer insight team best practice. She has been a long-standing and active member of two organisations which promote the exploration and implementation of customer insight best practice: the Insight Management Academy and AURA (Association of Users of Research Agencies). 

Jane is also a full member of the Market Research Society. Jane works with carefully selected associates where necessary to ensure client requirements are met.