Testimonials

Chris White, Managing Director, GfK Mystery Shopping

Having known Jane for many years, most recently in her role as Head of Customer & Stakeholder Insight at London Underground, I have always been struck by her attention to detail and ability to solve problems even in the most challenging of circumstances.  We were therefore delighted when Jane agreed to join GfK as a consultant to assist us in a "Research Director" capacity.

 

Over the course of several months, Jane has overseen the successful rollout of two extremely large projects we were conducting for TfL.  What we appreciated most about working with Jane was her ability to cut through the inevitable politics of a project and to drive the team to provide high quality work that met the meticulous requirements of the client.  Her input was really invaluable to us.

 

I would have no hesitation whatsoever in recommendnig Jane's services, as a very conscientious and insightful professional.

Steve Wright, Head of Customer Service Strategy, London Underground

I have known, and worked with, Jane Woolley for around ten years. During that time, Jane headed up the customer and stakeholder insight team at LU and played a lead role in re-focusing and adding value to the role of the insight function within the business; by raising its profile, building the capability of the team and positioning it as a key, central function focused on informing and shaping the business strategy and plans.

 

In managing the team, Jane demonstrated strong influencing skills and the ability to work at all levels of the organisation. She comes over a very confident and assured and she’s a good listener, always open to the views and ideas of others. Jane’s very highly regarded in the business, being seen as someone who’s very knowledgeable and insightful, as well as pragmatic in helping others to solve business problems.

 

Jane has performed at the highest level throughout. I have met few people as conscientious, resourceful and committed as Jane. She demonstrates insight, drive and clarity of thinking. She is very supportive but not afraid to raise issues and challenge; her personal integrity is always evident in her approach.

 

Jane has made a huge impact on LU's success as a business contributing significantly to our transformation from a very traditional operationally focused business to one in which the customer sits at the very heart of our thinking and planning. In that time our performance has improved dramatically and levels of customer satisfaction have risen significantly.

Justin Gutmann, Head of Research & Insight, Consumer Focus, and formerly Chairman of Market Research Society

I have known Jane for nearly twenty years.

 

After a sparkling career at BMRB from where I recruited her to London Underground she blossomed as a client-side researcher. So, she knows the research world of techniques, processes, methodologies in great depth and range. But she also knows about customers, what drives them and keeps them, how they think and feel. And she knows about how organisations struggle with their brand promise and their organisational design to deliver the things customers need to keep them coming back for more.

 

She is a joy to work with and that rare person who thinks deeply but watches the detail. She does what she says, when she says. She is tough-minded and letting people down is not in her vocabulary. Leading and influencing comes naturally to Jane.

Richard Parry, formerly MD, London Underground

Jane is a very experienced and capable research and insight professional. I have worked with Jane for over ten years and she has consistently delivered high quality work. I can always trust Jane to give clear and direct advice, to be totally focused on getting to the key findings and driving out the added-value insight in any piece of work. Jane provides a thorough and meticulous approach, coupled with an intelligent appreciation of the wider rationale for the work.

Gerry Hahlo, Global Tracking Director, IPSOS MORI

I worked with Jane at BMRB International for 6 years, where I was delighted to discover that she is an outstanding researcher. She has all the attributes you need: hard working, clear, client interests at heart. Lots of people also have these attributes. What really makes Jane stand apart is that she has great clarity of thought and focus on action-orientated outcomes, which turn research into something of true value – her work has impact over time. Her talent is rare – especially in someone with whom it is unfailingly a pleasure to work.

Rosemary Hadden, Head of Customer Insight, Royal Bank of Scotland

I first met Jane when I was head of research at Abbey National (as was).

 

She was the day to day account manager for our work at research agency BMRB, in particular advertising performance tracking and branch service customer satisfaction monitoring. The research
she planned and executed was underpinned by a drive for quality but was also tempered by the practical need to deliver insights fit for business decision-making. I found Jane to be super-organised, professional and to really know her stuff.

 

I have kept in contact with Jane over the years as she moved into the clientside world. For instance, I have experienced her input at best practice groups such as AURA and the Customer Insight Forum. Jane is passionate and knowledgeable about customer insight, the difference it can make to an organisation’s success and the challenges often involved in realising its full potential. Very importantly, Jane is willing and able to articulate her well thought- through opinion and also to build on the views of other people. This is crucial to enabling action to result from insight, and is clearly what Jane is focused on delivering.

 

Stephen Link, Social & Consumer Research Director, SPA Future Thinking

I worked closely with Jane as a supplier to London Underground. I found that Jane combines a very current understanding of business requirements with an old-school rigour and appreciation of market research techniques and applications.