For corporate customer insight teams

Customer Insight Resources provides both consultancy and top-up resource to corporate customer insight teams.

 

As a consultant, we will work with you to improve the effectiveness of your customer insight function.  We have particular expertise in what constitutes corporate customer insight best practice and how to deliver it. For example:

  • impact of the team on strategic decisions and in creating a customer focused culture
  • prioritisation based on strategic alignment and commercial value
  • quality of insights generated
  • communication and influence for business impact
  • insight leadership
  • systems and processes to support insight delivery

 

We can also provide top-up resource for your team, providing expert help to deliver a particular project or activity which you would otherwise struggle to complete.  This avoids the difficulty and commitment of taking on extra headcount.  For example:

  • research project management
  • preparing summaries and strategic implications of existing insight
  • preparing customer insight reports and presentations
  • customer closeness programme management
  • customer experience evaluation

 

In terms of research project management specifically, examples of past work include:

  • Advertising impact evaluation
  • Brand and reputation monitoring
  • Employee engagement monitoring
  • Service performance measurement eg customer satisfaction and mystery shopping
  • Customer experience evaluation and improvement
  • Usage & attitude studies
  • Segmentations
  • Trade offs