For companies without their own customer insight capability

Customer Insight Resources provides both consultancy and top-up resource to companies without their own customer insight capability.

 

As consultants, we will work with you to identify and deliver the customer insight which will provide your business with competitive advantage.  For example:

  • preparing summaries and strategic implications of existing insight
  • identifying any key strategic gaps in the organisation's understanding of the customer and how to fill these
  • communication of insights for maximum business impact

 

We can also provide top-up resource , providing expert help to deliver a particular customer insight project or activity which you would otherwise struggle to complete.  This avoids the difficulty and commitment of taking on extra headcount.  For example:

  • commissioning and managing any type of market research project
  • preparing customer insight reports and presentations
  • customer closeness programme management
  • customer experience evaluation